Havaianas launches global campaign with Maluma and Lellêzinha
A few days ago, a very strange post appeared on the Havaianas official Facebook page. It was a video captioned “They say MALUMA shows up when you sing this song three times. Lellêzinha appears only to those who move like there is no tomorrow (in Brazil it’s called malemolência).”
The Iconic Brazilian flip-flop brand has launched a new global campaign with Colombian superstar Maluma and Brazilian singer Lellêzinha, which includes an exclusive trilingual song performed in Spanish, English and Portuguese titled “Let’s Summer (Veraneemos)” and a music video that was shot in Rio De Janeiro.
This marks the first time ever that Havaianas taps an international musician to star in a global campaign. According to a Havaianas spokesperson, the brand was looking for talent that could express the idea that summer is more than a season, and found in Maluma the perfect match.
“Let’s Summer” is a new single therefore it is already available in streaming services and the video will be released online this week.