MTV Brand New 2018, the winner is Mabel
MTV UK finally announced that Mabel McVey, better known by her stage name Mabel, is the winner of MTV Brand New 2018.
The R&B singer is mostly known for her hits “Know Me Better” and “Finders Keepers”, as well as working many times with renowned songwriter and record producer Joel Pott.
From the very moment in which MTV Brand New 2018’s voting was launched, Mabel very quickly surged ahead of her competition, gaining more likes than last year’s winner within a matter of days.
The 20-year-old singer – whose famous parents are Neneh Cherry and Massive Attack star Cameron McVey – was up against artists such as Elderbrook, Not3s, Lotto Boyzz, Sigrid and Yxngbane but easily took the crown with an astonishing 10,656 likes.
Among MTV Brand New previous winners there are Ella Eyre, George Ezra, AJ Tracey, Krept & Konan, Sam Smith, Anne Marie, James Bay and The Vamps, and they have all gone on to have incredible careers in the industry after receiving the award.
“It’s such an honour to be chosen as the MTV Brand New artist for 2018,” Mabel said in a statement, adding “It was an amazing list of nominees so to be the winner is mind blowing. Big love to MTV and everyone that voted. This year is going to be incredible!“