Pharrell Williams launches food product line with his family
After conquering the world charts with his music, Pharrell Williams has his hand in the food world.
The singer-songwriter, rapper, and record producer, together with his family, have partnered with the upscale grocery store Dean & DeLuca to offer a new product line called ‘The Williams Family Kitchen’ inspired by authentic recipes straight from the Williams family.
Pharrell decided to collaborate with Dean & DeLuca executives thanks to his father’s pressure: “My father’s recipes are so good,” Pharrell said. “My whole family is addicted to his cooking. Our father-son agreement was that he would make food with healthier ingredients that were a better choice for his lifestyle and would essentially help add years to his life.”
Williams could not do all this without the help of his parents, Pharaoh and Carolyn. There are no specific details on how retail prices for the line, at the moment. However Dean & DeLuca’s vice charmain Charles Finch said the products will be affordable.
The ‘Williams Family Kitchen’ product line will hit stores in spring of 2017.