The Weeknd cuts ties with H&M after ‘racist’ advert

Lately H&M ran an ad featuring a black boy modeling a sweatshirt emblazoned with the words “coolest monkey in the jungle.”

Canadian singer The Weeknd, who has previously sold merchandise through H&M and modelled for the company, said the advert made him feel “shocked and embarrassed” ad claimed openly he won’t work with H&M again.

“Woke up this morning shocked and embarrassed by this photo” the singer wrote on Twitter “I’m deeply offended and will not be working with @hm anymore…”

The clothing retailer has apologised after being called “racist” on social media and issued a statement on Twitter expressing remorse for the image and the garment itself, and announced plan to pull the offending piece from stores:

“We completely understand and agree with his reaction to the image. We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our offering.”

in: Hip HopNews
January 10, 2018
di Fabiana